{"id":27,"date":"2023-02-24T14:28:22","date_gmt":"2023-02-24T22:28:22","guid":{"rendered":"http:\/\/192.168.0.26\/?page_id=27"},"modified":"2023-03-24T15:30:21","modified_gmt":"2023-03-24T23:30:21","slug":"resume","status":"publish","type":"page","link":"https:\/\/www.felcore.com\/?page_id=27","title":{"rendered":"Heath Westover"},"content":{"rendered":"\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td><strong>Heath Westover<\/strong><br>Analytics and Data Science Leader<\/td><td>Snohomish WA<br>425-600-3553<br>925-238-6423<br><a href=\"mailto:heath@felcore.com\">heath@felcore.com<\/a><br><a href=\"http:\/\/www.linkedin.com\/in\/heathwestover\">www.linkedin.com\/in\/heathwestover<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Senior-level product and marketing analytics professional with over fifteen years of experience in banking, sales and marketing, digital agency, and enterprise software industries. &nbsp;History of delivering value and creating business impact at multichannel organizations. Developed and implemented agile measurement ecosystems to capture the creation of business value and strategically drive results. I am recognized for combining technical data and the empathic human side with a business-savvy approach to drive change.<\/p>\n\n\n\n<p class=\"has-large-font-size\">Professional Experience<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Lending Club Bank (Remote)<\/td><td>August 2020 to January 2023<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Product Analytics, Senior Data Scientist \u2013 Team Manager&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li>Managed engagement metrics approach, including the launch of new banking products, optimization of acquisition funnels, and deepening relationships<\/li>\n\n\n\n<li>Migrated data mart from on-prem to a cloud-based environment with cost savings of over <strong>$140 thousand in annual savings<\/strong><\/li>\n\n\n\n<li>Developed team members to improve analytical outcomes, better communication with stakeholders, and proper analytical approaches<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>SAP Global, Bellevue Washington<\/td><td>July 2017 to March 2020<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Marketing Strategy, Analytics, and Insights Manager&nbsp;&nbsp;&nbsp;&nbsp; <\/strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li>Drove the reporting and analytics for B2B relationship nurture marketing programs around the globe, including reporting and campaign experimentation (test and learn)<\/li>\n\n\n\n<li>Architected a data-driven conversion propensity model for multiple product lines across global regions to drive quality leads to the right sales team <strong>50% faster<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>U.S. Bank, San Francisco California<\/td><td>July 2013 to May 2017<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Director, Business Analytics Director, Omnichannel Analytics<\/strong><\/p>\n\n\n\n<ul>\n<li>Led a team of analysts and modelers developing a program of agile business intelligence and analytics insight environment from various data sources to drive actionable insights<\/li>\n\n\n\n<li>Drove a measurement culture across business partners leading to a metric-driven supporting the business line\u2019s transition to an agile and customer-centric development approach<\/li>\n\n\n\n<li>Led a high-performing partner for the business that drove innovation and delivered over 100 analytic projects annually; <strong>outproduced a team of 30 FTE with only 6<\/strong> providing Business Intelligence and Analytics projects<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Bank of the West, San Francisco California<\/td><td>June 2011 to July 2013<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Director, Business Intelligence, Digital Banking Channels<\/strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li>Created a Center of Excellence for customer-centric analytics and reporting that created a greater level of detail at the customer level but more efficiently to enable timely reporting and forensics<\/li>\n\n\n\n<li>Managed all business intelligence for Digital Banking Channels, including reporting and insights-driven analysis<\/li>\n\n\n\n<li>Added engagement metrics to traditional banking transactional metrics, <strong>increasing user satisfaction by over 15%<\/strong><\/li>\n\n\n\n<li>Developed a user segmentation and predictive marketing platform to increase adoption and cross-sell opportunities<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Euro RSCG SF\/ Publicis Modem, San Francisco California<\/td><td>May 2007 to May 2011<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Director, Analytics, and Insights&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li>Delivered game-changing analytics and insights for clients with an understanding of the business forces acting on the business<\/li>\n\n\n\n<li>Part of business acquisition pitch team instrumental in closing new business deals worth <strong>over $15 MM in annual revenue<\/strong><\/li>\n\n\n\n<li>Analyzed data for clients including <strong>US Air Force, Genentech, Method, Stainmaster Carpets, Sony Playstation, Silver Oak Cellars, HP, LG Mobile, PayPal, Intuit TurboTax<\/strong><\/li>\n<\/ul>\n\n\n\n<h1 class=\"has-large-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">Additional Experience<\/h1>\n\n\n\n<p>Progrexion (Lexington Law), Salt Lake City, Utah<\/p>\n\n\n\n<ul>\n<li>Online Acquisition Manager<\/li>\n<\/ul>\n\n\n\n<p>Basic Research, Salt Lake City, Utah<\/p>\n\n\n\n<ul>\n<li>Internet Marketing Manager<\/li>\n<\/ul>\n\n\n\n<p>Omniture (Adobe Analytics, Provo, Utah<\/p>\n\n\n\n<ul>\n<li>Senior Digital Analyst\/Trainer<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Heath WestoverAnalytics and Data Science Leader Snohomish WA425-600-3553925-238-6423heath@felcore.comwww.linkedin.com\/in\/heathwestover Senior-level product and marketing analytics professional with over fifteen years of experience in banking, sales and marketing, digital agency, and enterprise software<\/p>\n<p><a href=\"https:\/\/www.felcore.com\/?page_id=27\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\">Heath Westover<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.felcore.com\/index.php?rest_route=\/wp\/v2\/pages\/27"}],"collection":[{"href":"https:\/\/www.felcore.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.felcore.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.felcore.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.felcore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27"}],"version-history":[{"count":5,"href":"https:\/\/www.felcore.com\/index.php?rest_route=\/wp\/v2\/pages\/27\/revisions"}],"predecessor-version":[{"id":62,"href":"https:\/\/www.felcore.com\/index.php?rest_route=\/wp\/v2\/pages\/27\/revisions\/62"}],"wp:attachment":[{"href":"https:\/\/www.felcore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}